packaging

Noun packaging has 3 senses

• packaging(n = noun.act) - the business of packing; "his business is packaging for transport"
is a kind of business, business enterprise, commercial enterprise
has particulars: meat-packing business, meat packing, meatpacking, unitisation, unitization
Derived form verb package₁

• packaging(n = noun.communication) promotion, promotional material, publicity - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
is a part of marketing
is a kind of content, message, subject matter, substance
has particulars: buildup, pr, public relations, blurb, endorsement, indorsement, ballyhoo, hoopla, hype, plug, pitch, sales pitch, sales talk, ad, advert, advertisement, advertising, advertizement, advertizing, sales promotion

• packaging(n = noun.artifact) - material used to make packages;
has particulars: blister pack, bubble pack
is a kind of material