THESAURUS
aggrandizement, amplification, ballyhoo, big talk, blowing up, burlesque, caricature, consumer preference study, consumer research, consumer survey, dilatation, dilation, direct-mail selling, enhancement, enlargement, exaggerating, exaggeration, excess, exorbitance, expansion, extravagance, extreme, grandiloquence, hard sell, hawking, heightening, high-pressure salesmanship, hyperbole, hyperbolism, inflation, inordinacy, jobbing, low-pressure salesmanship, magnification, mail-order selling, market research, marketing, marketing research, merchandising, overemphasis, overestimation, overkill, overstatement, peddling, prodigality, profuseness, promotion, puffery, puffing up, retailing, sales campaign, sales promotion, salesmanship, selling, sellout, sensationalism, soft sell, stretching, superlative, tall talk, touting, travesty, wholesaling
