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CIDE DICTIONARY
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end-user

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CIDE DICTIONARY
end-user, n. 
     a person who uses an item of commerce for its designed purpose; -- contrasted with those who produce or resell the item or incorporate the item into another product.
    "Purchasers of items who are not end-users include: reseller; value-added reseller, VAR; and producer, manufacturer."  [PJC]
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